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Senior Institutional Research Analyst - Enrollment Planning

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Posting Details

Employees hired into Administrative and Professional positions posted on or after July 1, 2017, will be governed by and, if employed on July 1, 2018 will move into the new University Human Resources System. For additional information, go to

Position Information

Position Number FAB990
Position Type Professional Faculty
Rank Instructor
Working Title Senior Institutional Research Analyst - Enrollment Planning
School/Unit Academic Affairs
Department Provost And Vp Acad Affairs
Number of Months 12
Tenure Status Non-Tenure Eligible
Grant funded position? No

Position Summary and Qualifications

Mission or Goal of Unit

The mission of the Office of Planning and Decision Support is to provide leadership in ensuring that VCU is the most effective institution that it can be, support the work of decision makers at all levels within the university by developing appropriate metrics and providing information and analyses necessary to make data-driven decisions, meet the ongoing planning and evaluation needs of VCU, assess business practices for efficiency, effectiveness and accountability, and ensure that the university meets its statutory and voluntary reporting requirements in an accurate and timely fashion. To accomplish this mission, OPDS pairs analysis with decision making throughout the institution to identify information needed for decisions that are consistent with the university’s mission and strategic direction, and to ensure that decision makers have ready access to that information.

Chief purpose of this position in support of above mission or goal

The Senior Institutional Research Analyst – Enrollment Planning Analyst has primary responsibility of supporting institutional enrollment planning strategies through predictive modeling; reporting of admissions and financial aid data; and enrollment research, including admissions, retention and student success. This position reports to the Executive Director of Enterprise Analytics and Advanced Research within OPDS.

Position Responsibilities

• Serve as a member of the Enterprise Analytics and Advanced Research team that is responsible for reporting and analytics associated with institutional planning and decision support;
• Collect, extract and analyze programmatic data from both internal and external data sources and determine factors affecting university enrollment;
• Identify trends and opportunities in recruitment, admissions, retention and successful matriculation; prepare high-level reports that support fact-based informed decision-making;
• Work closely with the Division of Strategic Enrollment Management including the Office of Financial Aid, and the Advising offices and the Office of Budget and Resource Analysis to support institutional enrollment planning;
• Interact regularly and work closely with academic units to support unit specific enrollment planning needs;
• Support institutional initiatives and priorities that leverage financial aid for student recruitment and retention via predictive modeling;
• Assist in preparing presentations of data to support strategic and operational planning and decision making; and
• Prepare IPEDS, SCHEV, U.S. News, Peterson Guide, Princeton Review and other surveys for external reporting.
• Create and maintain statistical models for student life cycle and use those models to simulate the effect of proposed changes to university practice, as well as to make short-term and long-term enrollment projections based on explicit assumptions;
• Create and maintain effective yield models for recruitment, admission and financial aid decisions, and provide interval estimates of new and continuing student enrollment; and
• Model multi-year strategies for awarding institutional aid that enable the university to allocate funds in support of student retention and successful matriculation.
• Initiate, define, and develop original research projects addressing enrollment management questions and issues;
• Develop and implement research methodologies, including: (1) Quantitative—identification and design of appropriate quantitative measures and instruments; survey design, deployment and analysis; benchmarking; and statistical modeling—and (2) Quasi-experimental studies to determine program impact and efficacy;
• Based on research and data analysis, contribute significantly to discussions regarding access and diversity in the context of admission, financial aid, recruitment and retention related concerns;
• Attend and present at both regional and national conferences on various enrollment management related topics; and
• Serve on data, research, and IT-related campus and system-wide committees.
Other Duties:
• Create and maintain enrollment planning-related business intelligence solutions, procedures and standards within the Office of Planning and Decision Support and
• Represent the Executive Director of Enterprise Analytics and Advanced Research at meetings and other events related to enrollment planning as requested.

Required Qualifications

• Master’s degree in statistics, computer systems, business administration or other research-intensive social sciences or equivalent work experience. Ph.D. preferred
• Experience in institutional research with particular respect to federal and state reporting (e.g., IPEDS, SCHEV), accreditation reporting (e.g., Southern Association for Colleges and Schools (SACSCOC)) and institutional profile, ranking and guidebook surveys such as AAUP, CUPA, US NEWS & World Report, Peterson’s Guide, College Board, Princeton Review etc.;
• Subject matter experience in more than one subject domain (e.g. admissions, enrollment, financial aid, employee, finance, development, sponsored research)
• Detailed understanding of extracting data from a relational databases, then manipulating, analyzing, interpreting and reporting data and information for strategic decision making;
• Experience using statistical software packages (e.g., SPSS, SAS, STATA or R); demonstrating experience and facility with reporting to produce high quality reports and analysis;
• Experience with Oracle SQL, and Oracle databases;
• Knowledge of enterprise resource planning (ERP) systems such as Ellucian Banner, Datatel, PeopleSoft or SAP;
• Experience with regression analyses, decision trees, neural networks;
• Excellent organizational and time management skills;
• Effective customer service skills;
• Strong conceptual, analytical, and problem-solving skills;
• Ability to take initiative when working independently and yet work effectively in a team environment with people who have a diverse array of experiences and backgrounds
• Demonstrated experience working in and fostering a diverse faculty, staff, and student environment or commitment to do so as an employee at VCU

Preferred Qualifications

Posting Detail Information

Date Posted 09/05/2017
Open Until Filled No
Application Deadline Date 10/05/2017
Proposed Hire Date 11/01/2017
Type of Search National
Application Process/Additional Information

Applicants must use the eJobs portal ( to submit a complete application package that consists of a cover letter, resume, and list of 3 professional references. For questions, please contact Ashley Staton at or 804-827-0029.

Posted Salary

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you find out about this position?
    • Alumni association magazine
    • Chronicle of Higher Education
    • Community event
    • Email notification
    • HERC (Higher Ed Recruitment Consortium)
    • Higher education publication
    • Internal Recruiter
    • Job fair
    • Job site (e.g.
    • Listserv
    • Newspaper
    • Professional association/journal
    • Referred by person/employee
    • Search firm notification
    • VCU vacancy listing - eJobs
    • Other
  2. * If you selected "Other" for your referral source please indicate where you heard about this posting. (If you did not select "Other," please enter "n/a.")

    (Open Ended Question)

Applicant Documents

Required Documents
  1. Cover Letter/Letter of Application
  2. Resume
Optional Documents
  1. Other Document